Privacy policy

Privacy Policy

Brilliant Minds Australia Pty Ltd (ABN 61 634 299 791) ("Brilliant Minds", "we", "us" or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and protect your personal information when you use our website www.brilliantminds.com.au (the "Site"), shop with us, or otherwise deal with us. We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. What personal information we collect

The personal information we may collect includes:

your name, email address, phone number, and billing and delivery addresses;
order details, including the products you buy, enquire about or return;
for school and business customers: organisation name, contact person, ABN, purchase order numbers and account/invoicing details;
personalisation details you give us for custom products (for example, a name to be printed or engraved);
school booklist details you provide when ordering, such as the school, year level or class;
communications you send us, including emails, enquiries, reviews and survey responses;
technical information about your visit to the Site, such as your IP address, device and browser type, pages viewed, referring website and approximate location, collected through cookies and similar technologies.

Payment information: card payments are processed securely by our payment providers (such as Shopify Payments, PayPal and other providers shown at checkout). We do not store your full card details.

Children's information: our products are often purchased for students. We only collect information about a child (such as a name for a personalised item or booklist details) from the parent, guardian, school or other adult placing the order, and only use it to fulfil that order.

2. How we collect personal information

We collect personal information directly from you when you place an order, create an account, open a school or business account, contact us, subscribe to our emails, enter a promotion or complete a survey. We may also collect information from third parties, such as schools that arrange booklist ordering, payment providers, delivery partners, and analytics and advertising platforms.

3. How we use personal information

We use personal information to:

process, fulfil, deliver and support your orders, including returns, refunds and warranty claims;
produce personalised and custom products;
manage school and business accounts, quotes and invoices;
communicate with you about your orders and enquiries;
send you marketing about our products and offers, where you have agreed to receive it;
operate, secure and improve the Site, and understand how customers use it;
show you relevant advertising on other websites and social media;
prevent fraud and comply with our legal obligations.

4. Who we disclose personal information to

We only share personal information as needed for the purposes above, including with:

our e-commerce platform provider (Shopify) and other IT, hosting and software providers;
payment providers;
our delivery partners (such as Australia Post, Couriers Please and Aramex);
email, marketing, analytics and advertising providers (such as Google and Meta);
our professional advisers, and debt collection agencies where an account is overdue;
government authorities, courts and law enforcement where required or permitted by law;
a purchaser or successor if all or part of our business is sold or transferred.

We do not sell your personal information.

5. Overseas disclosure

Some of our service providers store or process information outside Australia, including in the United States, Canada and other countries where they operate. We take reasonable steps to ensure these providers handle personal information in a way that is consistent with the Australian Privacy Principles.

6. Marketing

If you subscribe to our emails or SMS, we will send you news and offers. You can opt out at any time using the unsubscribe link in any message or by contacting us. We will still send you messages about your orders.

7. Cookies and tracking technologies

We use cookies, pixels and similar technologies to keep the Site working (for example, your cart), remember your preferences, analyse traffic (such as through Google Analytics) and measure and personalise advertising (such as Google Ads and Meta). You can control or delete cookies through your browser settings (and, where shown, our cookie banner), although some parts of the Site may not work properly without them.

8. Storage, security and retention

We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification or disclosure. We keep personal information only for as long as we need it for the purposes above or as required by law (for example, tax and accounting records), after which we securely delete or de-identify it. No method of transmission over the internet is completely secure, so we cannot guarantee the security of information you send to us online.

9. Data breaches

If a data breach is likely to result in serious harm to you, we will notify you and the Office of the Australian Information Commissioner (OAIC) as required under the Notifiable Data Breaches scheme.

10. Accessing and correcting your information

You can ask to access or correct the personal information we hold about you by contacting us. We will respond within a reasonable time, usually within 30 days. In limited circumstances permitted by law we may refuse access, and if so we will explain why.

11. Complaints

If you have a concern about how we have handled your personal information, please contact us first. We will investigate and respond in writing within 30 days. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner at www.oaic.gov.au or on 1300 363 992.

12. Third-party websites

The Site may link to other websites. We are not responsible for their content or privacy practices, so please read their privacy policies.

13. Changes to this policy

We may update this Privacy Policy from time to time by publishing the updated version on the Site. The date below shows when it was last updated.

14. Contact us

Brilliant Minds Australia Pty Ltd
ABN 61 634 299 791
Unit 14/32-38 Belmore Road North, Punchbowl NSW 2196
Phone: 1300 705 040
Email: info@brilliantminds.com.au

Last updated: 20 October 2026